Domino’s Ann Arbor Website
Role
Marketing
UX Designer
Timeline
4 weeks
Skills
Wireframing Prototyping Design Systems Client Work
Team
1 PM
1 Designer
Tools
Figma
FigJam
ContextProject Vision
Users have found the Domino’s franchise website difficult to navigate, which often deters them from completing orders. Recognizing these issues, we’ve proposed a redesigned website tailored specifically for the Ann Arbor location. While the solution may appear visually simple, creating a seamless and user-friendly experience requires careful strategy and thoughtful design.
Challenges
1) Create a minimalistic UI while keeping food as the focus
2) Design a cohesive interface for familiar and unfamiliar users
3) Provide a linear purchasing experience
Reach out!
Feel free to reach out to me at julianliaowork@gmail.com for details about the project!