Domino’s Ann Arbor Website
Role
Marketing
UX Designer
Team
1 PM
1 Designer
Timeline
September 2024 -
November 2024
Skills
Wireframing
Prototyping
Design Systems
Client Work
Tools
Figma
FigJam
Project Vision
Users have found the Domino’s franchise website difficult to navigate, which often deters them from completing orders. Recognizing these issues, we’ve proposed a redesigned website tailored specifically for the Ann Arbor location. While the solution may appear visually simple, creating a seamless and user-friendly experience requires careful strategy and thoughtful design.
Challenges
1) Create a minimalistic UI while keeping food as the focus
2) Design a cohesive interface for familiar and unfamiliar users
3) Provide a Seamless and linear purchasing experience
Main Changes
1) Lowered total amount of buttons on each page of the website, suppressing them into smaller sub sections
2) Redesigned the webpage to streamline user flow and enhance organization
3) Typography and Iconography is consistent creating a more compelling experience
